Sunday, 22 November 2009
I ❤ Rosie huntington-whiteley
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Wednesday, 18 November 2009
Merchandising the Xmas Windows






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Monday, 16 November 2009
Farewell Luella!

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Tuesday, 10 November 2009
Styling Mum!
Mum before. She always wears ugg boots to be comfy but they just look so wrong!

Mum liked the colour of this jumper dress and I thought this would be nice to wear with tights in the day instead of scruffy jeans. The colour actually looked really nice with her skin tone and the shape of the dress made her look slimmer and complimented her figure. I thought it was nice with this black ruffely scarf too.
I thought this pink cardigan was cute with the ruffled shoulders and I put it with this frilly black high waisted skirt for a bit of a smarter day outfit.
The second picture I really liked the shape of this cardigan and it was another colour mum said she liked but doesn’t normally wear and I tried to create a layered effect using the taupe scarf. The trousers were some smart slim leg black trousers that fitted really well and look a bit nicer than just normal denim jeans.
I grabbed this furry jacket to team with the black trousers as I thought it was a really nice soft looking jacket and it really suited her! This would be perfect to chuck on day and night as it gives that glamerous expensive looking effect.
The second picture I was just trying to show how she could get some more detailed basics in different colours just to go under things. This peachy top had really nice shoulder detail to make it look scrunched and even just the plain top with jeans was nice.
I thought this gillet was really cosy for the winter and quite easy just to put on over a basic top. Also it was quite high at the neck and mum said she didn’t really like her neck so I was trying to find different garments that would cover it up a bit more so she would feel happier.
The second picture I just put a black silky cami with a champagne coloured blazer this look was a bit more effortless but still quite dressy. A nicer blazer is a good key piece just to slip on with a nice pair of jeans or trousers.
In this case I was trying to draw my mum away from black but it was hard with a lot of the evening stuff as everything was black! This dress was really pretty and I knew she would like it so I let her try it but I tried to show her by splashing in the pink that it’s nice to add a colour in so she’s not always in black every time she goes out at night! She wasn’t so keen on the pink so I also teamed it up with this black sequin waistcoat, so she could see by adding a bit of colour of sparkle it jazz’s a black dress up!
Conclusion
Luckily as we went early in the morning I was able to get lots of different outfit looks all in H& M. This was good as the bournemouth store is quite a big one and has a huge ladies section so we had quite a lot too choose from. Also my mum only buys a few bits from there normally and she cannot normally be bothered to try things on so this was a good experience to show her that if you know what your looking for and you try the right things they can actually look really good!
One thing I did learn is that is was quite hard shopping for someone older and trying to find colours they like and suit as I am so use to looking for things me and my friends might like, so I had to really think about what could look good, what she would feel comfortable in and what colours will look right together for someone older.
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Friday, 6 November 2009
More styling!
For the rest of this week we have been carrying on with our trend books!
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Tuesday, 3 November 2009
Styling!
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Friday, 30 October 2009
Jimmy Choo for H&M!
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Wednesday, 28 October 2009
My Moodboards!

I started looking for Romance fashion images as soon as we had our first meeting as I had the idea in my head and I knew the kind of images we all were imagining!
With out Romance theme we had the idea of trying to find images to convey the idea of falling and being in love so I started looking out for very feminine fashion, soft sheer fabrics and soft pastel colours to reflect that naïve innocence.
Valentino’s collection was very in sync with all the fabrics, colours and detail and reflected the romance theme really well using lots of soft tones such as nude, gold, rose, lavender and gray. They said in the review of the show that ‘they wanted to tell a new fairy tale’.
The more designers I started looking at I found more exciting, inspiring images.
For example Victor & Rolf s collection is a very exaggerated romance style fashion and some of the colours are quite strong but still the details they’ve used such as big ruffles and huge pleats to create amazing shapes that are really inspiring.
The fabrics I thought would reflect the theme best were lots of soft fabrics that we could create lots of amazing ruffles such as organza, silk, satin and tulles.
Also the main colours I thought worked best were the nudes, lilacs, gray’s and peachy pinks.
Grunge

When I started looking at the grungier side of romance I had to look harder as the all the new collections are for spring so there weren’t so many collections using the harsh dark colours and themes.
There were certain designers that always seem to have querky sort of designs that I checked out and in a lot of ways different collections related to our theme. Those designers were Rodarte, Alexander Mqueen and Gareth Pugh.
Rodartes theme was really cool as it stated that it was to show that someone could be scared but still look beautiful and the way they conveyed that was by ruining lots of fabrics this kind of relates to our theme as the Romance side of the theme is going to seem really beautiful with the colours and fabrics and the grunge side is going to be the opposite and we need to show that by manipulating all the fabrics.
For the grungier side of romance we were trying to find images to reflect ‘lost darkness’ the feeling of falling out of love when you feel alone and your not quite thinking straight. I looked for longer silohettes and bigger shapes to give the feeling of carrying all those memories with you that you just cant seem to let go and rebellious sort of fashion through colour and fabric.
I think the best colours to convey this sort of theme were the deep reds and purples to add some sharpness and colour and the obvious black and grays to give that sense of darkness.
The fabrics I thought would best reflect this grungier romance were thick wools & woven’s to give that heavy effect, leather, velvet and lace.
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Wednesday, 21 October 2009
Lessons with Jamie on Illustrator!
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